Scope of this policy
This policy applies to the Pure Pets customer app, related order flows, support conversations, reporting actions, and connected service operations used to keep the experience running.
Information we may collect
Depending on how you use Pure Pets, we may collect account and profile details, order and fulfillment information, support messages and attachments, device and usage logs, notification preferences, and safety or report-related submissions.
How information is used
Pure Pets uses information to operate the app, support browsing and ordering, communicate about account and order activity, respond to support requests, protect users and the platform, and improve service quality.
Infrastructure and limited sharing
Information may be processed through infrastructure and service providers that support authentication, storage, notifications, and hosting, including Firebase and Google Cloud components used by Pure Pets. Access is limited to authorized operational needs, security review, and legal or safety requirements.
Retention and security
Pure Pets keeps information only for as long as it is reasonably needed for operations, customer support, dispute handling, security review, legal obligations, and service continuity. We apply reasonable technical and administrative safeguards, while recognizing that no online system can guarantee absolute security.
Your choices and requests
Customers can update available profile details in the app, manage device permissions where supported, and contact Pure Pets support to request access, correction, or deletion review for relevant information.
Policy updates
We may revise this page when the product, legal requirements, or operational processes change. The date shown on this page reflects the current website version of the policy.